Global Maternity Wear Market to Reach US $16.5 Billion by 2025

November 20, 2019
by Newswire
The report presented here provides a detailed and an accurate account of each aspect of the global Maternity Wear market to help players to better face market challenges and gain a competitive edge over other market participants. LOS ANGELES - November 20, 2019 - (

QYR Consulting has released a new report on the global Maternity Wear market, titled “Maternity Wear Market Report: Company Analysis, History and Future Overview, Global Sales Trends by 2025”. According to the report, the global Maternity Wear market was valued at US $13.6 billion in 2018 and is anticipated to reach US $16.5 billion by the end of 2025. The global Maternity Wear market is anticipated to exhibit a sluggish growth rate of 2.8% between 2019 and 2025. Maternity clothing serves the purpose of a hiding baby bump and addresses the concerns of pregnant, working women, regarding dressing. 

High demand for tops offering ease and comfort to spur market growth

Based on the product, the global Maternity Wear market is segmented into dresses, tops, bottoms, and lingerie. Tops are anticipated to grab the major share of the market, as the segment includes casual wear and business wear. Business wear maternity clothing used by working women during the months of pregnancy provides ease and respite. The global Maternity Wear market has been segmented on the basis of application into online, supermarkets and malls, brand stores, and maternity and baby stores.

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North America to hold a major share of the global Maternity Wear Market

The region of North America held the largest share of the market in 2018, in terms of value. The presence of big labels in the regional market has contributed to the growth of the market. Europe has witnessed exponential growth, especially in countries such as the U.K. and France, as maternity apparel is endorsed by celebrities and bloggers through social media. Countries such as India and China have also witnessed increasing disposable income and improving awareness of women towards maternity care.

Players keen to focus on comfort to gain traction in the market

Isabella Olive, H&M, Ingrid & Isabel, Gennie's Maternity, Seraphine, Hubo Mother, Mothercare, Thyme Maternity, Happy House, OCTmami, and JoJo Maman Bébé are some of the key players of the global Maternity Wear market. The leading companies in the market are offering exclusive maternity apparel ranges, catering to the preferences of women.

Fashion consciousness and increasing maternity care awareness fuel market growth

Increasing focus on pregnancy, particularly for working women and the number of women being capable of affording Maternity Clothing in developing countries, are some of the factors driving the growth of the market. 

Designing Maternity clothing to suit customers’ needs by focusing on the usage of materials, such as stretchable fabric to allow extra comfort, is another reason contributing to the growth of the market. 

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